The imidiate audience that comes to mind is young afro-caribbean people. However as we live in such a diverse society the target audience would be young urban people. As all kinds of genres are played on music channels and everyone accepts variety.
So i think the target audience would be rather wide.
When i say young i mean aged 12 all the way up to early 30's.
As most of songs are to do with relationships, break ups and sex. Moreover they are sung by young good looking people which will intriuge teenagers because to a certain extent we all think we are in misery, lifes hard and a boyfriend or girlfriend will make it all better.
And finally the overs 20's as they can actually relate to the lyrics in the song. And have probably grown up listenin to the same genre.
I think our video should be aired on channels like mtv base, viva, 4music and flava. Because these channels cater to fans of pop/R&B and contemporary R&B.
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