Andrew Goodwins Music Video Theory

Every week i will post a music video and analyse it using Goodwins theory!

Goodwins theory tells us that in
every single music video;

1. Genre characteristics are demonstrated
2. There's always a relationship between
lyrics and visuals
3. There's a relationship between
music and visuals
4. Demands to promote/sell the
artist
5. There's frequently reference to
notion of looking and particularly
excessive use of female sex
appeal
And finally...
6. There's often intertextual
reference to films, tv shows etc.