Generic conventions

Most R&B videos consist of:

Women in very little clothing dancing about or looking seductive

Men with numerous women surrounding them and vice versa

Muscular tattooed topless men

Props;
Champaign and expensive cars.
This indicates the luxurious lifestyles the artists live and the audience crave

Location;
Beach, club, fancy house
Which illustrates hedonistic lifestyles

Costume;
Sunglasses, Bikinis, big jewellery, new era caps, jeans, baseball jackets, suits, glamorous dresses
All the above display the artists' wealth, personality and status

Camera editing;
Quick whizz transitions, fades

Camera shots
Close ups of the artists posing, long shots of dance routines, mid shots of intimate scenes

Sound;