Saturday 9 October 2010

Voyeurism in music videos

According to Goodwins theory there's frequent reference to the
excessive use of female sex
appeal and voyeurism

For example:
Trey Songz - Neighbours know my name
http://m.youtube.com/watch?gl=US&client=mv-google&hl=en-GB&v=OMvacf4Y2KE

Red back lighting is used which connotes passion against black silohettes of a women or of Trey and the women being very intimate.

Voyeurism is present throughout the whole video and intimate scenes almost seem slowed down to gain the audiences full attention.

Sex is used to sell the artist and song alot in R&B.

Even the single cover has a slightly sexual undertone, it consists of a large close up of the topless singer against a white background so all attention is focused on his body.

Also

Ciara - Ride
http://m.youtube.com/watch?gl=US&client=mv-google&hl=en-GB&v=3U4ecNuaUvE

This video is full of close ups of ciaras stomach and bum, long shots of her dancing in a seductive manner and slowed down clips of her riding a mechanical bull in next to nothing. Furthermore i realised there arent many close up shots of her face just her body which is dehumanising!

The artist is being represented as a sexual object to sell the single.

In all scenes ciara is wearing tight and revealing clothes which detracts attention from the actual song and lyrics and places it on her apperance

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